Judy Masucci

Curve’s awards winner for philanthropic excellence 

Judy Masucci
Curve’s awards winner for philanthropic excellence

        A Pine Township business owner and resident was recently recognized for her community support. Judy Masucci, the owner of Levana Bratique, received top honors for philanthropic excellence at the Curve Awards. The national event was held in New York City in August. 

        Levana Bratique is a specialty store that sells bras and lingerie. Judy is committed to making sure that her clientele find the perfect fit.  

         Judy wants to support women in every way, and that is why it is called Levana. It is derived from the Latin word “levare,” which means to lift. “I started my first business, A Mother’s Boutique, after becoming a mother myself. I wanted to help other new mothers in their breastfeeding journeys. I had that business from 2007 to 2016. Around 2013, the only other bra store in Pittsburgh went out of business. People were coming into my store and begging me to carry regular bras (at the time, I only had nursing bras). I would end up fitting people into nursing bras because no other store carried their size. From this, the idea for Levana Bratique was born. I wanted to be able to provide bras for every  

person, not just nursing mothers.  So in 2016, I changed my business from a maternity/breastfeeding focus to a bra/lingerie focus,” said Judy. 

         In 2017, Judy discovered a unique organization called I Support the Girls. This group collects and distributes essential items, including bras, underwear, and feminine hygiene products, allowing women experiencing homelessness, impoverishment or distress to stand tall with dignity. “Through my team of volunteers, we have been able to reach many different women and girls in the Pittsburgh area. My store manager, Adrian, is my most active volunteer. She even volunteers for I Support the Girls on her days off. Before the pandemic, we did events where we did in-person bra fittings at a local shelter to help women in need. During the pandemic, we weren’t able to do that,” Judy said 

       “While the pandemic was ongoing, I partnered with the Pittsburgh Food Bank and a few other organizations to get bras and feminine hygiene products to families in need in Pittsburgh. We donated nearly 60,000 items during that time. “Since then, we created a new way to reach people in need through our “Free Bras for People in Need” appointments in store. This is a no-questions-asked,” Judy added. 

        Levana is no ordinary shop; they can accommodate women of all shapes and sizes. “We pride ourselves on fitting our clients into properly fitting bras. We carry just about every size imaginable (from 28-56 bands and A to W cups!), so we don’t have to compromise to get something to fit – we make sure it fits properly. In addition, my staff has spent months training before they are allowed to perform bra fittings on their own – so when you get someone to fit you here, you know that they have the experience and training to do it properly.” noted Judy. 

         Levana Bratique is located in Wexford on Rt. 19 (by Cenci’s). For more information on this specialty shop, visit https://levanabratique.com/

By Paula Green