Genesis Medical Associates 

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Genesis Medical Associates, established in 1995, is the largest, independent, primary-care practice in the North Hills.  As a physician-owned independent practice, Genesis Medical Associates accepts ALL major insurances and treats patients at both UPMC Passavant and at Allegheny General Hospitals. The Physicians and Staff of Genesis are committed to providing the best quality healthcare and patient services even as healthcare continues to transform throughout the Pittsburgh region.

According to Genesis executive director, Mark Kissinger, “Our continued mission is to promote tangible advancements in quality, safety and value and to provide our patients with consistently high value healthcare in the context of a long term, patient-centered relationship.”

Specifically, Genesis Medical Associates has implemented several state-of-the-art, quality initiatives that embrace the leading-edge of the most innovative care delivery processes, including:

The Patient-Centered Medical Home (PCMH) – Credentialed in 2014 by the National Committee for Quality Assurance, Genesis is recognized as a Level 3 Patient Centered Medical Home.  As a PCMH, Genesis is designed to be your “home-base” of medical care.   NCQA recognizes only those medical practices that strive to obtain the best possible outcomes for patients by coordinating the medical team’s care with available community resources and active engagement in the patient’s ongoing care treatment. It represents a philosophy of healthcare delivery that emphasizes the importance of the patient-physician relationship. Physicians serve as leaders of the healthcare team that is responsible for coordinating all aspects and specialists involved in their patient’s wellness care, acute care, hospital care and chronic care management throughout their lives. The foundation of PCMH is based upon the following principles:

  • Improved Access to Care – The goal of the PCMH and Genesis is to improve access to care, which means that in most cases, same day appointments will be accommodated whenever possible.
  • Use of the Electronic Health Record – PCMH practices employ the EHR to collect and store patient information and clinical data. That information is then used by your physician to manage care, identify high risk patients, track lab results and transmit prescriptions to pharmacies. In addition, physicians can communicate with testing centers and specialists through a HIPAA-secure and integrated electronic referral portal, whereby transition of care documents are electronically sent to specialist physicians and treatment reports are electronically received back into the Genesis Electronic Patient Record.


  • Genesis Patient Portal – Patients can access their own medical data, view lab results, request prescription refills, send messages to their physician’s office and schedule appointments through the Genesis patient medical record portal on the web site. Beginning in July, patients will also be able to request same day office appointments directly through the Genesis Schedule App for IOS and Android devices.
  • Self-Care and Community Resources – The PCMH recognizes that patients want to share the responsibility for their health care with their medical team. Through a partnership with their providers, patients are encouraged to participate in managing their care and valuable community resources are made available to assist in those efforts.
  • Enhanced Patient Experience – Genesis Medical Associates believe that improved patient satisfaction is an important aspect of healthcare delivery. With that goal in mind, Genesis encourages feedback from patients and constantly endeavors to improve the quality of the care they provide.

Accountable Care Organizations (ACO’s) – in tandem with Keystone Clinical Partners, Genesis is co-owner of the first Physician Led Accountable Care Organization to be contracted with Medicare in Western Pennsylvania. Medicare ACO’s represent a new form of alignment between hospitals, physicians and health insurance companies and were established to coordinate care, improve quality and reduce costs. Genesis is currently working in conjunction with these entities in creating Accountable Care Alliances toward a more comprehensive approach to individual and family medicine.

Genesis Physicians recognize that healthcare is not a singular or episodic event and, as such, they take the concept of Care Coordination very seriously. Physicians will follow-up with patients to actively engage them in getting the on-going treatment necessary to control their chronic care or disease condition, as well as, to encourage appropriate preventative care based on age and gender.

To learn more about Genesis Medical Associates, Inc., their life-time dedication to providing high-quality patient care and their high standards of medical excellence, visit their website at