Business Spotlight: Waffles, INCaffeinated

If the lines out the door are any indication, Waffles, INCaffeinated is doing something right. The breakfast eatery opened last November at 10339 Perry Highway in Wexford, in the shopping plaza in front of North Allegheny High School. This is the third location; others are located in Beaver and on the South Side, and another is on the way. “We have recently signed a lease at the former Kaufman’s Building downtown and hope to open in April of 2018,” said Gordon Sheffer, managing partner.

What distinguishes Waffles, INCaffeinated from all the other breakfast places is not surprisingly its exquisitely wicked waffles. “We use a sourdough waffle which is not overly sweet. As a result, both sweet and savory dishes are possible. We sought to combine great taste with excellent dish presentation and service for a gourmet breakfast/brunch experience at moderate prices. The name, specifically the word INCaffeinated, is a play on incorporated to let customers know that we offer a wide range of coffee drinks,” Sheffer said.

The most popular sweet waffle on the menu is the Megaberry—a waffle with raspberry and blueberry inside and out, topped with fresh strawberry, whipped cream and raspberry sauce. “Our savory Breakfast Magic is a must try with many of our first-time customers with bacon, scallions and cheddar cheese inside and out, topped with a fried egg. They are equally popular,” Sheffer said.

Waffles, INCaffeinated monthly features allow customers to experience more unusual flavor combinations. “Our monthly features are generally first derived from the season, e.g., we are using pumpkin and apples in our current waffle and crepe features. Summer tends to be more fruit related for example. We then look to incorporate ingredients that we typically do not stock and to create nontraditional flavor pairings. Our employees and customers are always relating possible ideas for features that we use often,” Sheffer said.

In November, for the first time ever, they will repeat a monthly feature called Brandy and the Giant Peach. “It is a raspberry waffle topped with brandied peaches and honey mascarpone as a tribute to Lincoln Arts November production of James and the Giant Peach,” Sheffer said.

The restaurant is open Monday-Friday, 8 a.m.-2 p.m.; and Saturday and Sunday from 8 a.m.-3 p.m. Waffles, INCaffeinated does not accept reservations, but you can avoid waiting in line by using their free mobile app, NoWait, which allows users to enter the seating queue remotely. That’s something to remember when you are out working up an appetite while doing your Black Friday shopping.

For more information on Waffles, INCaffeinated, visit the website at: